Sony

Technology That Inspires Emotion

Sony was born from founders who had a dream and strong desire to enrich people's lives through the power of technology.This dream is shared by the Sony engineers today.


We will continue to pursue "technology that inspires emotion" and get even closer to people, to understand their motivations, inspire and fulfill their curiosity, and realize the dream of our founders.

Current Promotions

Sony | Authorised Dealer

Televisions

Televisions

Sound Bars

Sound Bars

Wireless Headphones

Wireless Headphones

Noise Cancelling Headphones

Noise Cancelling Headphones

Wireless Earbuds

Wireless Earbuds

Wireless Speakers

Wireless Speakers

BRAVIA XR

XR Processor™ – experience pictures and sound the same way you do in real life

For picture and sound you can almost feel – XR Processor™

With XR Processor™, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real you can feel it.

BRAVIA Ranges

  • BRAVIA XR OLED

    BRAVIA XR MASTER Series A90K

    Immersive OLED experience in compact form for gaming 

  • BRIVA XR Mini LED

    X95K Series

    Intense realism, incredible brightness and contrast

  • BRIVA XR Full Array LED

    X90K/X93K/X94K Series

    Real-life colour and contrast, bright 4K pictures