SONY KD43X75WLPU 43 Inch 4K HDR Google Smart TV - Black

4K X-Reality™ PRO - Images filmed in 2K and even HD are upscaled close to 4K. Our 4K X-Reality™ PRO uses a unique 4K database to sharpen and refine pictures in real time, revealing extra details.

Motionflow™ XR - Motionflow™ XR creates and inserts extra frames between the originals. With more images seen every second, action is smoother and sharper.

Auto HDR Tone Mapping - Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you will see fine details and true colours.

Vivid Colours - Live Color expands colours of images to the reproducible colours of the TV so everything you see looks vivid and real.

Auto Genre Picture Mode - BRAVIA™ automatically switches into Game mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Real Cinema Experience - More drama, more realism. Dolby Vision™ brings scenes authentically to life while Dolby Atmos™ fills your room with expansive acoustics. Hear movie soundtracks and music playlists with more depth, clarity and detail. Dolby Atmos® draws you in deeper for seriously immersive spatial sound.

Sound with Great Bass - X-Balanced Speaker™ was created to fit the TV slim design while powering movies and music with clear sound. Complementing the TVs slimness, our uniquely-shaped X-Balanced Speaker™ drives movies and music with clear sound and rich bass.

Cinematic Experience at Home - Explore today top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

All in One Place - Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Voice Control - Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say OK GOOGLE to get started. Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just press the Google Assistant button on your remote to get started.

Kids Profile - With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that is all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Connect with your Alexa - Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.

Chromecast built-in™ - Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.

Compatible with Apple AirPlay - Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control - With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Smart Remote - As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Entertainment for the Environment - BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

Auto Power Saving - With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Beautiful Design - Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics by approximately 60, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What is more, our new packaging uses around 35 less plastic volume.

Less packaging, Less CO2 - Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.