Panasonic TV43W90AEB (2024) LED HDR 4K Ultra HD Smart Fire TV, 43 inch with Freely & Dolby Atmos, Black

Panasonic's flagship W90 Full Array LED 4K televisions ensure exceptional brightness and vivid colour expression. Equipped with the HCX Pro AI mk II Processor, it delivers accurate colour, contrast, and clarity. The TV Fire TV puts your favorite apps front and center on one main home screen, making it easier to find favourite shows, movies, and live TV without endless scrolling. It heightens the viewing with superior sound due to Dolby Atmos audio immersion, while Fire TV integrates your favorite apps and allows hands-free control with Alexa.

4K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.

Features:

Full Array LED: Well, this Full Array LED with Local Dimming Supreme will not only adjust the division of the backlight but will also carry out signal analysis and brightness adjustment for each divided block of the backlight. Therefore, the contrast and brightness are such that you can enjoy rich, natural black colours and more detail in the shadows with reduced "halo" effects.
HCX Pro AI Processor MK II: brings about a really accurate colour, contrast, and pin-sharp clarity-perfect for fast-moving action, sports, and gaming. With AI, it optimizes the picture depending on the type of content you are watching.
Dolby Atmos: conveys sound with astonishing clarity, richness, and depth. Precise effects placement in virtual space and time wraps you in the atmosphere.
Dolby Vision: Dolby Vision unleashes breathtaking colours, sharper contrast, and richer detail to transport you into the story. Combined with Dolby Atmos sound, it's a dramatically engaging movie experience.
Game Mode Extreme: Both HFR and VRR bring you beautiful, high-res, tear-free graphics that redefine a brilliantly cinematic gaming experience. The Game Sound Mode optimises the audio based on the type of game you are playing; it's all easily adjusted using the Game Control Board.
Fire TV
So user-friendly is Amazon's Fire TV platform. With the supremely simple-to-use Fire TV home screen, you can easily search across multiple streaming services, including channels and apps, to find what you're after (Amazon account required)*.

Freely
Stream your favourite live and on-demand TV, all in one place, all for free, with Freely. From BBC and ITV to Channel 4 and Channel 5-you get it all. Everything operates on Wi-Fi; hence, there is no requirement for a dish, box, or aerial. Pressing the Freely button once on your remote …and voilà. You can look for what's on now, next, or even later using its glammed-up TV Guide, or let the MiniGuide with similar tastes help you in finding more of what you love. And you can pause and restart live TV too.

Alexa built-in
This Panasonic TV has Alexa built-in, so you can change channel, adjust volume, and more, with just your voice.