Samsung's S90C 55 4K HDR Smart TV delivers pure black and limitless contrast to your viewing. Paired with Quantum Dot, you'll also get the most diverse range of true-to-life colours for the most intensely cinematic viewing experience. Better yet, thanks to Dolby Atmos surround sound and the ultra-viewing angle and anti-reflective screen, every seat is the best in the house. Enjoy a wide range of apps and streaming services as well as connection ports on the QE55S90CATXXU for a complete entertainment escape.

With over 8 million self-illuminating pixels, this Samsung OLED TV is powered by Quantum Dot for an exceptional picture, with supremely high OLED brightness for brilliantly lifelike picture detail. Brightness, colour and detail are all boosted by Samsung's cutting-edge Neural Quantum Processor 4K , with a brilliant view from every angle, minimal distracting glare, and you can immerse yourself in virtual Dolby Atmos sound. Control all compatible devices with its Solar Cell One Remote, and you can access a world of online entertainment and handy home apps via Samsung's Smart platform, and interact by voice with Bixby and Alexa built in.

4K OLED screen
The pixels of the Organic LED display are self-illuminating, adjusting independently, for true depth and colour gradation. With 8 million pixels, this 4K OLED screen produces impeccably deep blacks, bright whites, and scintillating colour, within a blur-free image that is equally stunning from any angle.

4K UHD resolution with Quantum HDR OLED
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. With Quantum HDR OLED, the supreme brightness levels of OLED technology enable you to experience the full potential of HDR.

Features:

Samsung Smart TV and Apps
Powered by Tizen, Samsung's smart platform gives you access to a huge collection of 4K content, and all your catch-up TV apps including Netflix, Disney+, Apple TV, NOW TV and BT Sport, all in one place at the touch of a button.** Quickly set up your TV using your smart phone (SmartThings mobile app required), and you can watch TV whilst commenting on social media or browsing the internet via Wi-Fi. Samsung's Universal Guide lets you discover great content with tailored recommendations just for you.

Multiple Voice Assistants
Bixby and Alexa are built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced voice control in your connected smart home. Changing the volume, source, channel and more is as easy as asking. This TV also works with Smart Things devices (requires SmartThings app and internet connection, other devices sold separately).

Samsung TVPlus
Experience easy access to the latest movies via your TV guide in addition to all your traditional TV channels. Whether you're browsing for the latest Hollywood blockbuster or trying to find Ultra HD content, expand your viewing options through a wealth of additional Smart channels with Samsung TV Plus. Watch subscription free content with on-air and catch-up services including BBC iPlayer, ITV Hub, All 4 and My5. Charges apply for premium on-demand content.

With Q-Symphony, this TV synchronises perfectly with select Samsung soundbars (available separately) for a supreme audio visual experience.