Samsung UE55AU7020KXXU 55" LED Ultra HD 4K HDR Smart Television - Black

Crystal Processor 4K
Think of the processor as the brain of the TV. It works in the background to improve the picture and sound of what you're watching. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you'll really feel part of the action.
PurColour
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.
Smart TV powered by Tizen
With the best-selling Samsung Smart TV*, it's never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps - including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place.
"*Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. "
Adaptive Sound
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director's intent is to make you feel like part of the crowd or centre stage, the TV will be sure to fulfil.
HDR powered by HDR10+
HDR - or High Dynamic Range - opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience.
Samsung TV Plus
Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
*Internet connection required.
Motion Xcelerator
Experience clear picture and smooth performance with Motion Xcelerator. Samsung's clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.
Contrast Enhancer
Enjoy striking images with enhanced depth and colour contrast ratio.
Samsung Q-Symphony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.
Auto Game Mode (ALLM)
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.
Works with
Works with your compatible Bixby, Alexa and SmartThings-enabled smart devices and home appliances.* Make your TV the heart of your connected home, so that you can spend more time enjoying and less time doing. *Requires SmartThings app, Internet connection, and SmartThings-enabled devices.
Easy Set Up and Control (with SmartThings)
The SmartThings mobile app helps you quickly set-up your TV. Automatically connect to Wifi and login into your accounts with simple, seamless smartphone connection. Plus, you'll unlock great features such as Screen Mirroring, a TV Remote Control, and more**.
"*Smartphone and TV need to be connected to the same Wi-Fi network.
**Compatible smartphone and Internet connection required."
Content Discovery (Universal Guide)
Spend less time searching and more time watching. Universal Guide recommends the latest and trending content, from streaming services, meaning you can watch more of what you love. All your favourite entertainment in one place - your Samsung Smart TV