Sony Bravia XR XR55X90J (2021) LED HDR 4K Ultra HD Smart Google TV, 55 inch with Freeview HD-Freesat HD & Dolby Atmos, Black

• Cognitive Processor XR: uses human perspective analysis to optimise hundreds of thousands of elements in an instant, for stunning contrast, and a picture that feels deep, natural, and real.
• XR Contrast: analyses visual data, enhancing pictures for real-life colour and depth.
• XR TRILUMINOS Pro: produces a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise detail.
• XR Motion Clarity: fast moving pictures are smooth and realistic. It delivers a blur-free image without losing brightness; ideal for sport, action and gaming.
• Acoustic Multi Audio: sound positioning tweeters ensure high frequency sounds come from where the action is happening on the screen.
• Dolby Atmos Sound: surround sound fills the room for immersive audio realism. Combined with Dolby Vision, it produces a richly cinematic experience.
• Living Decor: Blends the TV into your living space with on screen artwork, personal photos, screensaver themes and clock options.

This Sony TV is also available in the following screen sizes:

• 50” – XR50X90JU
• 65” – XR65X90JU
• 75” – XR75X90JU

Amazing Detail

Powered by Sony’s most powerful Cognitive Processor XR, the XR55X90JU takes vision and sound to the next level. It understands how humans see and hear, completely transforming the way you watch TV. Featuring XR Triluminos Pro, this model produces a wider palette of colours with an enhanced range of hue and saturation. The result is natural shades and precise details no matter what you’re watching.

Achieve accurate contrast in both bright and dark scenes with Full Array LED backlight technology. Thanks to XR Contrast Booster, light is precisely balanced across the screen, dimming some areas and boosting others. By adjusting brightness in glare and deeper blacks in shadow, every scene will look more real, as if you are right there. What’s more, with XR Motion Clarity technology, fast-paced scenes are smooth and blur free so you can enjoy more of the action.

Thanks to Acoustic Multi-Audio Sound, positioning tweeters are positioned at the back of the TV allowing sound to follow the scene for a truly immersive experience.

Enjoy this Sony model to its maximum by displaying it in your home using the slim blade stand or, you can mount it on the wall.

Smart Features

You’ll find a range of connection options on the XR55X90JU. This includes four HDMI and three USB ports, so you can connect all your family’s chosen devices. Link a Blu-Ray player, games console or soundbar to make full use of the 55” UHD screen. And, with Bluetooth and Chromecast built in, you can share content via a smartphone or tablet.

Once connected to the internet via wi-Fi or an ethernet cable, you can explore a world of top quality entertainment. Explore apps such as Netflix, Disney+, and Prime Video or take advantage of catch-up services including BBC iPlayer, ITV Player and 4oD. With the Google App store, you’ll never be short on options again.

If you prefer live TV, this model comes complete with YouView - access over 70 TV and radio channels at the touch of a button. Plus, you can pause, rewind and record your favourite shows to watch at a time to suit you. You can even scroll back seven days in case there is anything you have missed.

Looking for films with a particular actor? Using Voice Search, you just need to say their name, and you’ll be presented with a choice of their films. It also means you’re in total control of your TV’s functions, so when the remote is stuck behind the sofa, you’ll only need your voice to change the volume. Entertainment has never been more convenient.